#WontStopWatching We successfully encouraged Budweiser to become the first major brand sponsor of the National Women’s Soccer League.
Rather than launch a campaign ahead of the World Cup, we focused on what happens when the pageantry ends. Central to the fight for equality was the health of the NWSL - the National Women’s Soccer League. While the NWSL is the best women’s soccer league, with the same players we watch in record numbers during the world cup, the attendance and viewership numbers were dismal, and ultimately harmful to the fight for equality. So, we launched the sponsorship under the campaign We #WontStopWatching, and produced creative intended to drive awareness and viewership of the league.
LAUNCH VIDEO: Our launch video questioned the sincerity of our support for the USWNT given our lack of support for the NWSL.
PRINT On the day of the World Cup Final, we announced our sponsorship with a back-page ad in the NYT.
Parade: We took to the streets during the ticker-tape parade and handed out signs promoting our #WontStopWatching campaign. Some signs featured individual players, other signs drove awareness for the weekends’ NWSL games.
We partnered with Men in Blazers, the leading soccer show in America, to launch the first ever NWSL highlight package.
We also partnered with Men in Blazers to launch Women in Blazers, a podcast dedicated to the NWSL.
