Meek Mill Together with Meek Mill, we created an Op-Ed for the NYT that subverted the exact words of the iconic Miranda Rights to expose the failures of our Criminal Justice system.
The video was shared by politicians, and organizations, celebrities and activists, ultimately earning upwards of 660 Million impressions. Substantive conversations dominated comment sections, teachers included the video in lesson plans, and interviewers engaged with the piece during Meek Mill’s album press tour. The piece gave the Justice Reform movement critical momentum ahead of the First Step Act, which was passed just six weeks after our films release.
RECOGNITION
ACIP: SHORTLIST for Concept
CLIOS: GOLD for Copywriting in Music Marketing
CLIOS: GOLD for Social Good in Music Marketing
CLIOS: SILVER for Long-Form Video in Music Marketing
CLIOS: SHORTLIST for Branded Content in Music Marketing
ONE SHOW: MERIT for Craft: Writing: Single in Moving Image Craft
ONE SHOW: MERIT for Interactive Online: Video: Single
ONE SHOW: SHORTLIST for Long Form: Single in Film
ONE SHOW: SHORTLIST for Under 100k Budget in Film
WEBBYS: WINNER for Public Activism in Video
WEBBYS: FINALIST for Writing in VideoFilm:
Here are a few select comments and tweets that highlight the extent of the film’s impact.
