Bud Light Cantasy Football: We built the first ever social fantasy football league that operated entirely on Twitter.
Each team plays just one Thursday Night Football game. So, we figured there was a pretty good chance most fans watching the TNF Twitter stream were watching to see how their fantasy football team was doing. So we decided to give these Fantasy Football fans a new team to root for: A Cantasy Football team.
1 Team Can = Team Stats From Thursday Night Football Game.
”It’s one long game played on Thursday Nights, the points are team stats the cans are Bud Lights.”
Case study and one of our spots during the TNF Twitter live stream:
Here's how it worked:
CD: Adam Lock
ACD: Harry Barron
SR. Copywriter: Rami Levi
AD: Alison Cooper