Future Official: We recruited more brands to join Budweiser as an Official Sponsor of the NWSL.
We knew that becoming a big brand sponsor was crucial to the sustained growth of the NWSL. So we set out convince brands to join Budweiser as official sponsors of the NWSL demonstrating that that supporting Women’s sports isn’t just good in its own right - it’s good business.
CASE STUDY:
Recognition:
CANNES: GOLD for Fan Engagement in Sport
CANNES: GOLD for Partnerships in Social
CANNES: BRONZE for Social Purpose in Social
CANNES: BRONZE for Use of Social in Direct
CANNES: Shortlist for Brand Storytelling in Social
CANNES: Shortlist for Multi-Platform in Social
CANNES: Shortlist for Branded Content in Sport
CANNES: Shortlist for Influencer in Sport
CANNES: Shortlist for Brand Integration in Sport
CANNES: Shortlist for Change in Glass
CANNES: Shortlist for Gender Equality in Sustainable Equality
D&AD: GRAPHITE for Integrated in Digital
D&AD: GRAPHITE for Integrated in Direct
D&AD: WOODEN for Social in Digital
D&AD: WOODEN for Integrated in Media
D&AD: WOODEN for Large Business in Integrated
D&AD: SHORTLIST for B2B in PR
D&AD: SHORTLIST for Advertising in Impact
SPORTS CLIOS: GRAND CLIO for Integrated
SPORTS CLIOS: GRAND CLIO for Social Media
SPORTS CLIOS: GRAND CLIO for Partnerships
SPORTS CLIOS: GOLD for Direct Print
SPORTS CLIOS: GOLD for Public Relations
SPORTS CLIOS: SILVER for Social Good
CLIOS: GOLD for Creative Effectiveness
CLIOS: SILVER for Branded Entertainment
CLIOS: SILVER for Public Relations
CLIOS: SILVER for Social Media
CLIOS: BRONZE for Digital Media
CLIOS: BRONZE for Direct
CLIOS: BRONZE for Partnerships and Collaborations
ONE SHOW: GOLD for Integrated in Direct Marketing
ONE SHOW: GOLD for Engagement & CTA in Social Media
ONE SHOW: GOLD for Social Posts in Social Media
ONE SHOW: SILVER for Integrated in Brand Partnerships
ONE SHOW: BRONZE for Brand Partnerships in Public Relations
ONE SHOW: Shortlist for Creative Effectiveness
ONE SHOW: Shortlist for Cultural Driver
ONE SHOW: Shortlist for Sustainable Development
ONE SHOW: Shortlist for Digital in Direct Marketing
ONE SHOW: Shortlist for Online Community in Interactive & Online
WEBBYS: WINNER PEOPLE’S CHOICE for Digital Campaign
WEBBYS: WINNER for Digital Campaign
WEBBYS: WINNER PEOPLE’S CHOICE for Best Influencer Endorsements
WEBBYS: WINNER for Best Influencer Endorsements
CAPLES: GOLD for B2B
CAPLES: GOLD for Integrated
EFFIE AWARDS: SHORTLIST for Alcohol Beverages
EFFIE AWARDS: SHORTLIST for Business to Business Products
Some Press Highlights:
Forbes
Muse by Clio
Ad Age - Creativity Pick of the Day
Marketing Dive
TheFutureOfficialSponsor.Com: Our video ad drove supporters to a site that allows fans to pledge their future financial support of future official sponsors.
TV:
STEP 1: Fans select a business vertical.
Step 2: Fans fill out a form to submit their pledge.
Step 3: Fans share their pledge on social with a pre-populated message that offers an opportunity to tag specific brands.
Of course, the site also helps brands directly reach out to the NWSL and inquire about sponsorship.
