Official Beer of the Shift Change To strengthen Budweiser’s connection to Philly, we championed the shift workers who make the city run.
We included discounts for workers who worked a double shift, a coffee holder that became a coupon if returned after work, and gave out free lunch to any worker who had a shift on Labor Day.
OOH/Social
In-Store
We knew shift-workers stop at convenient stores to pick-up a pre-shift coffee, so we turned their cup-warmers into a coupon.
Radio
#LunchIsOnBud
