Gift it Forward To help launch Pepsi’s “Gift it Forward” initiative, we decided to take down Coke’s Santa Claus with a Claus of our own. A Claus who knows you can be naughty AND nice. A Claus who knows that sometimes the best gift to warm a loved one’s heart is cold hard cash: Cardi Claus.
Enter Cardi’s Twerkshop.
Recognition:
Recognized in 2021 due to Covid)
CLIO MUSIC: SILVER for Brand & Artist Collaboration in PR
CLIO MUSIC: BRONZE for Adapted in Use of Music in Film/Video
2019 YouTube Ads Leaderboard (Top 10)
Cash Cam: In partner stadiums, we introduced the Gift it Forward Cash Cam. Fans were given the choice to accept a lump sum of money, or Gift it Forward to another group of fans. I’d like to think most fans chose to gift the cash out of the goodness of their heart, but it was likely out of personal safety.