Just Keep Fighting. When Jalen Brunson gave a postgame interview in early February, it was hard not to draw a parallel between the way he spoke about the team and New Yorkers in general. ”No matter what, we’re gonna keep fighting. That’s what we do. Especially here.” So many other soundbites from the players and coaches achieved that same double meaning - there was something deeply New York about this team. For our playoff brand spot, we put these words into the mouths of regular New Yorkers to emphasize the connection between our team and our city heading into the playoffs.