NY FOREVER: We spent the offseason focusing on making our brand more iconic, more timeless, more identifiably “New York Knicks.” Our goal was to make sure every time you engage with our brand -in the arena and beyond - you should feel that you are truly at the center of the basketball universe.
Season Launch Video: We snuck a brand spot into a ticketing spot, showing that this is the only arena, in the only city, where you can experience the best of everything the game of basketball has to offer.
Updated Look and Feel; We revamped our look and feel to capture the city’s love affair with this team and the game of basketball, and to balance two seemingly contradictory traits - grittiness and prestige - both authentic traits of our team and city. We turned the iconic word mark on the baseline of the court into a custom “baseline” font.
Spot for the second half of the season