A NEW CAPTAIN IN NEW YORK

 A NEW CAPTAIN IN NEW YORK: When the Knicks named Jalen Brunson team captain, we created a week long rollout program to elevate the moment. The work included a custom logo, a message from New York Captains, and highlight packages. The main piece of the program was a short film Just Be Jalen - a message from Knicks legend and former captain Patrick Ewing. Ewing has known Jalen since he was a kid, when Ewing and Jalen’s father were teammates on the Knicks- this allowed us to tell the story of Jalen’s basketball life with sincerity and authenticity.