Creative Director | Copywriter
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NO QUIT IN NY

 NO QUIT IN NY Resiliency was the essential trait of the 2022 Rangers, and the defining trait of a City willing itself back to normalcy after covid. As the playoffs progressed, “No Quit in NY” transformed from slogan into identity. During the playoffs, players directly referenced NQNY as the inspiration for their comeback series wins.

Pre-game Hype Videos I had the privilege of writing the scripts for each unique hype video before each game. As a lifelong Rangers fan, it’s hard to top this.

No Quit in NY Small Businesses We provided Rangers gear and support to small businesses that helped small businesses show no quit throughout pandemic.