KNICKS PLAYOFF HOTLINE. Our Knicks playoff hotline gave fans a way to directly connect with the team during the NBA playoffs, and paid homage to the 90’s nostalgia fans were feeling as a result of the team’s old school New York toughness. The phone booth could be found at all playoff activations, and participating fans received a digital asset of their message to post on social.
Fans could choose an operator for a unique Knicks experience